Brenda Bjornson is an accomplished professional in development and organizational change management, focused on delivering transformative business outcomes. Known for her strategic thinking and ability to innovate, she has led initiatives that drive sustainable growth and operational excellence across diverse sectors.

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As Development Director for Wagonmaster Group Canada, she introduced Smart VMA software across Alberta, BC, and Ontario, leading a successful digital transformation initiative. Brenda also developed an evaluation tool to assess business effectiveness, enabling data-driven decision-making and aligning operations with organizational strategic goals.

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At Uprise.ai, Brenda facilitated workshops to strengthen organizational culture, mapped business processes, and played a key role in the adoption of Hubspot CRM, optimizing processes and fostering innovation to enhance operational efficiency. With a strong entrepreneurial background, Brenda has driven the creation of niche market products and secured multi-million-dollar strategic agreements, fostering sustainable business growth.

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Her expertise in marketing, process optimization, and training allows her to lead high-impact initiatives that combine creativity with measurable results, helping organizations adapt to changing environments and achieve long-term success.